Birth of the Louis Vuitton Monogram Multi Color
The monogram multi color line from Louis Vuitton is so spectacular because it takes the classic monogram that has been a symbol of luxury and class for over a century, and makes it new again. The classic monogram was introduced in the late 19th century, and over a hundred years later, it's been reborn in glorious colors. And what a glorious rebirth. Marc Jacobs really knew what he was doing when he enlisted Takashi Murakami to reinvent the classic monogram.
Monogram Multi Color: The Japanese Connection
The classic monogram known the world over as synonymous with luxury and quality was invented by Louis Vuitton's son Georges Vuitton in 1896. Brown with gold print on their patented coated canvas material, the monogram would soon become one of the most recognizable symbols of luxury in the world. The pattern incorporates Louis Vuitton's logo, as well as flowers and other symbols. These graphics were inspired by Japanese and Asian designs that were very popular in the late Victorian period. Still today, handbags and luggage bearing this monogram pattern can be seen on the arms of actresses, socialites, and fashionistas everywhere.
Fast-forward to the early 2000s, and Louis Vuitton has once again turned to Japan for inspiration. But this time, it's not traditional Eastern iconography that's informing Louis Vuitton's designs. It's the flashy and visually exciting pop art of contemporary artist Takashi Murakami. Murakami's approach to the classic monogram was to exchange the gold printed monogram for the same pattern printed in 33 colors (Monogram Multicolor). For maximum effect, the brown coated canvas is swapped for either stark white or black. The result is an eye-catching updated version of the classic monogram that fits in with our high-impact popular culture.